New Mountain Magazine customer privacy policy

This privacy notice explains how New Mountain Magazine ("we", "us" or "our") collects, uses and protects your personal information when you visit our website, purchase our products, subscribe to New Mountain News, contact us or otherwise interact with us.

  • Contact details
  • What information we collect, use, and why
  • Lawful bases and data protection rights
  • Where we get personal information from
  • How long we keep information
  • Who we share information with
  • How to complain

Contact details
Email: info@newmountainmag.com

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

  • Names and contact details
  • Addresses
  • Purchase or order history
  • Payment details (including card or bank information for transfers and direct debits)

We collect or use the following information for service updates or marketing purposes:

  • Names and contact details
  • Marketing preferences
  • Information about your interactions with our marketing communications, such as whether you open or click links in emails

We also collect and use personal information when you contact us, contribute to New Mountain Magazine, enquire about our products or services, or communicate with us in another capacity. This may include your name, contact details, correspondence and any other information you choose to provide.

New Mountain News

If you sign up to New Mountain News, we use the personal information you provide, such as your name and email address, to send you newsletters and other communications from New Mountain Magazine.

We use Beehiiv to manage and send these communications. You can unsubscribe from New Mountain News at any time by using the unsubscribe link included in our emails.

If you unsubscribe, we will stop sending you marketing emails, although we may retain limited information about your unsubscribe or marketing preference where necessary to ensure we respect your preferences and comply with our legal obligations.

Lawful bases and data protection rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO's website.

Which lawful basis we rely on may affect your data protection rights, which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO's website:

  • Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which mean you may not receive all the information you ask for.
  • Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.
  • Your right to erasure - You have the right to ask us to delete your personal information.
  • Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information.
  • Your right to object to processing - You have the right to object to the processing of your personal data.
  • Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.
  • Your right to withdraw consent – When we use consent as our lawful basis, you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability.

Our legitimate interests are:

  • We have a legitimate interest in using customers' personal information to manage and administer our business, including processing orders, arranging delivery, responding to customer enquiries, maintaining customer records and improving our products and services. Using this information allows us to provide customers with the products and services they have requested and to communicate with them about their orders. We only use information that is necessary for these purposes and do not use it in ways that would unfairly impact individuals' rights or interests.

For more information on our use of legitimate interests as a lawful basis, you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Where we get personal information from

We obtain personal information:

  • Directly from you
  • From publicly available sources, where appropriate

How long we keep information

We keep personal information only for as long as it is necessary for the purposes for which it was collected, including to meet legal, accounting and reporting requirements.

Our retention periods generally include:

  • Customer order and transaction information: retained for as long as necessary to fulfil orders and manage our customer relationship, and for the period required to meet legal, accounting and tax obligations.
  • Newsletter subscriber information: retained until you unsubscribe or withdraw your consent. We may retain limited information about your unsubscribe or marketing preference where necessary to ensure we respect your preferences.
  • Customer enquiries and correspondence: retained for as long as reasonably necessary to respond to the enquiry and maintain appropriate business records.
  • Contributor, stockist and business contact information: retained for as long as necessary for the relevant business relationship and then deleted or securely disposed of when no longer required.
  • Marketing preferences: retained for as long as necessary to maintain your marketing preferences and comply with our legal obligations.

For more information on how long we store your personal information or the criteria we use to determine this, please contact us using the details provided above.

Who we share information with

Data processors

Shopify

This data processor does the following activities for us: e-commerce platform and order management provider.

Newsstand

This data processor does the following activities for us: magazine fulfilment and delivery provider.

Beehiiv

This data processor does the following activities for us: email newsletter management and marketing communications.

Shopify Payments

This data processor does the following activities for us: payment processing.

Google Workspace

This data processor does the following activities for us: business email, document storage and other business communication services.

Others we share personal information with

EAS

We share relevant customer order, transaction and shipment information with EAS (Easy Access System Project OÜ) where necessary for our EU VAT and Import One-Stop Shop (IOSS) obligations.

EAS acts as our IOSS intermediary and processes relevant transaction and shipment information for IOSS reporting, filing and related legal and compliance requirements. EAS acts as an independent data controller for this processing rather than as a data processor acting on our instructions.

  • Professional or legal advisors
  • Organisations we're legally obliged to share personal information with

How to complain

If you have any concerns about our use of your personal information, you can make a data protection complaint to us:

Email: info@newmountainmag.com

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.